A New Online Look for Touchstone Worktops
As you may have noticed, Touchstone Worktops have ushered in the new year with the unveiling of our brand new website.
Our site is one of the primary sources of information for many of our first-time and existing customers, so it was important to us that it was created with the user in mind.
Offering a refreshed look, the new website is focused on displaying Touchstone’s products and services in a way that is beneficial to our customers, and was designed in-house by our own Ricardo Almeida.
Read on for more information about the idea behind the redesign, as well as some of the new features that have been highlighted. Or alternatively, take a look around the new site for yourself to get inspiration for your new worktop!
Design Concept
The primary focus for the new site design is based on usability, with an easy-to-navigate layout that also accommodates for users that might view it on a mobile phone. A clean and uncluttered design with an intuitive navigation area which clearly lays out the different sections of the site allows for simple movement to the desired page.
While avoiding big chunks of text so as not to bombard visitors with a wall of words, the design ensures that sufficient information is available and that it is presented in a way that is unobtrusive.
Photography plays a key role, as we believe that the brands we supply, from Caesarstone to Silestone, need to be shown-off visually in order to be fully appreciated! The large banner images introduce visitors to each page, displaying a selection of the stone types available with their name captioned underneath for reference.
New Features
One of the biggest changes comes with the introduction of e-commerce capabilities within the site. This allows Touchstone to provide samples of each of our individual products to customers via a few clicks of a mouse, who can then experience our extensive range of high-quality stone worktops for themselves before they buy.
The database we have provided online means that visitors to the site can not only easily navigate to specific stone pages (e.g. Silestone Blanco Zeus), but the pages themselves also offer further information regarding the stone type. This includes full specs (sizes, features, warranty, edges, care & advice), links to the brand directory (including Caesarstone, Compac, Sensa, Neolith, Ceralsio, Lapitec and the aforementioned Silestone), and links to other suggested stone types that the visitor may like based on brand and colour.
All of this combines to create informative landing pages for customers who wish to search by either a specific brand, colour or stone type.
Why not take a look around the new Touchstone site and see some of the new features for yourself? We’re available for advice and assistance with any queries you may have.
Touchstone Worktops are the leading providers of quartz, granite and other natural stone work surfaces throughout North West London and beyond. With over 150 years of experience under our belt, you can be sure to receive the best standard of products and services with Touchstone. We stock a range of high profile brands, including Silestone, Caesarstone, Compac, Sensa, Neolith, Ceralsio, Lapitec and more.
Get in touch today for further details, or visit our showroom to see our range for yourself.